REAL TALK. REAL CHANGE.
REAL TALK. REAL CHANGE.
After bankruptcy, Red Lobster faced steep sales and traffic declines as a discount-driven category left the brand priced out. Fans rallied online to “save” Red Lobster, but goodwill wasn’t enough. They needed proof of change and a real reason to return—one that didn’t rely on price alone.
Enter: Damola Adamolekun
WE BROKE THE INTERNET.
Sales went up 67% (highest in Red Lobster history), Up 40% in traffic and left 43 million impressions.
