When Wendy’s decided to reinvent their fries — hotter, crispier, basically the Beyoncé of fast-food potatoes — they needed a way to launch their new Hot & Crispy Guarantee in style. You can’t just drop a line like that without a little drama.

And because it was October, the most theatrical of all months, we figured... why not get spoooooky with it? Cue the fog machine, eerie lighting, and a few undead French fries rising from their soggy graves to haunt anyone still eating limp competitors’ fries. It was part horror movie, part fast-food flex — and 100% deliciously over the top.