In May 2024, Red Lobster’s bankruptcy news had fans mourning Cheddar Bay Biscuits like a national tragedy. Truth is, 500+ restaurants were still open—just no budget, no time, and Crabfest around the corner.

Enter Flavor Flav: lifelong fan, hype man, and now savior of seafood. In five days, we flipped a product campaign into America’s Most Flavorful Comeback—revamping old assets with Flav’s voice, launching “It’s Flavor Time” TikToks, and turning fans into co-conspirators.

Flav didn’t just show up. He showed out.

AWARDS:

2025 Effies Bronze - Brand Crisis/Pivot

2025 Shorty Awards Winner - Humor

2025 Shorty Awards Finalist - Celeb Partnership